The contractor has rolled out mandatory raspberry-coloured hi-vis vests for all subcontractor operatives on its projects as part of a colour-coded identification system designed to boost visibility and accountability.

Under the system, BW project teams wear black hi-vis, visitors wear white and subcontractors now wear raspberry jackets.

The move is now in place across 14 live fit-out projects involving 137 supply chain partners.

More than 1,660 operatives from subcontract firms have signed into BW sites in the past month alone, generating nearly 19,000 individual site entries.

BW said the distinctive colour gives site teams an immediate visual cue about who is on site and their relationship to the project – helping with coordination, emergency response and day-to-day management on busy projects where multiple trades are working simultaneously.

Teddy Sheringham dons new look subbie hi-vis jackets at launch

Lorna Killick, head of business transformation at BW, said: “On a busy site, you can have dozens of people from different companies working in the same space. Knowing who is on site, who they work for and whether they’re supposed to be there is an important part of running a safe, well-managed project.

“We wanted a system that reinforced our commitment to defect-free project journeys by enhancing the full site experience from day one. Where safety messages sometimes blend into the background, particularly in environments where people are exposed to the same visual cues every day, raspberry is an unmistakable signal of a BW site member. It stands out.

“This isn’t about changing hi-vis for the sake of it. It’s about creating consistency across our projects and supply chain. The colour is becoming a shorthand for accountability, familiarity and looking out for each other.”

To mark the launch, BW has declared this week ‘Raspberry Week’, turning its logo, website and project sites raspberry to encourage debate about visibility and accountability on construction projects.